BITBURGER

A family business with over 200 years of brewing tradition. Committed to the highest quality since 1817.


Founded in the southern region of the Eifel mountains, this family brewery has been in business for seven generations, stretching over a period of 200 years. Following this long history of tradition, it is now also one of Germany’s most modern and important breweries in private ownership.

In 1817, brewer and landowner Johann Peter Wallenborn built a brewery outside Schaakentor gate in Bitburg and started brewing top-fermented beer there. By the second half of the 19th century, there were three breweries in Bitburg, and in 1883, looking for a point of difference from the competition, they became one of the first German breweries to start producing beer brewed by the bottom-fermenting Pilsen process.

The name ‘Pilsner, ’Pilsener’ or ‘Pils,’ is now synonymous with beer all over Germany. This is due in no small part to the Bitburger Brewery. In 1913 it won a three-year legal battle against the breweries from Pilsen, which looked to prohibit Bitburger from using the term ‘Pilsner.’ The supreme court ruled that pilsner had become a generic term and that Bitburger (and other breweries) could use it freely for beer brewed in Germany.

Founded in the southern region of the Eifel mountains, this family brewery has been in business for seven generations, stretching over a period of 200 years. Following this long history of tradition, it is now also one of Germany’s most modern and important breweries in private ownership.

In 1817, brewer and landowner Johann Peter Wallenborn built a brewery outside Schaakentor gate in Bitburg and started brewing top-fermented beer there. By the second half of the 19th century, there were three breweries in Bitburg, and in 1883, looking for a point of difference from the competition, they became one of the first German breweries to start producing beer brewed by the bottom-fermenting Pilsen process.

The name ‘Pilsner, ’Pilsener’ or ‘Pils,’ is now synonymous with beer all over Germany. This is due in no small part to the Bitburger Brewery. In 1913 it won a three-year legal battle against the breweries from Pilsen, which looked to prohibit Bitburger from using the term ‘Pilsner.’ The supreme court ruled that pilsner had become a generic term and that Bitburger (and other breweries) could use it freely for beer brewed in Germany.


The Adnams & Bitburger Partnership

Partners for over 30 years, Adnams and Bitburger are committed to quality and share a sustainable ethos. It’s the perfect pairing.

A partnership of this length is a monumental achievement in business and both of us are rightly proud. We both hold similar philosophies, have long brewing histories, and are committed to producing premium-quality beer. Yet we also take an innovative approach to the future of our businesses and share a sense of social responsibility, supporting charitable initiatives and community projects. These mutual characteristics have been key to creating a sustainable partnership and we look forward to its continuation in the future.


The Adnams & Bitburger Partnership



Partners for over 30 years, Adnams and Bitburger are committed to quality and share a sustainable ethos. It’s the perfect pairing.

A partnership of more than thirty years is a monumental achievement in business of which we are very proud. We both hold similar philosophies, have long brewing histories, and are committed to producing premium-quality beer. Yet we also take an innovative approach to the future of our businesses and share a sense of social responsibility, supporting charitable initiatives and community projects. These mutual characteristics have been key to creating a sustainable partnership and we look forward to its continuation in the future.



THE BITBURGER GUARANTEE

Quality and the Reinheitsgebot
To establish a consistent level of quality in brewing, Duke Wilhelm IV issued his German Beer Purity law on 23rd April 1516. It stated that only water, malted barley and hops were allowed to be used as ingredients for beer production. The German Beer Purity Laws, or Reinheitsgebot, continue to dictate how beer is produced in Germany to this day, making it the oldest surviving law in the world relating to food and drink. Bitburger has been brewing according to the German purity law with the greatest care, highest quality, and best raw ingredients for over 200 years.


The Connoisseur
In 1929, Bitburger’s iconic ‘Geniesser’ or ‘Connoisseur,’ developed by the graphic artist GH Heimig, entered the world of advertising as a symbol of Bitburger’s guarantee of the highest quality.


“Bitte ein Bit!”
A Bit, please

At the Anuga Food Fair in Cologne in October 1951, Bitburger Brewery presented its Bitburger Pils with a simple but clever slogan: “Bitte ein Bit!” (A Bit, please). The slogan in its longer form “Bitte noch ein Bit” (Another Bit, please) goes back to the 1930s and was trademarked in 1936. It was transformed into its more concise form and can be seen in advertisements as well as on beer glasses. The roots of the phrase are unclear, but it’s the clear handwriting of Dr. Theo Simon (brewery owner in its fifth generation) that is the slogan’s most eye-catching feature, an expression of the fine reputation enjoyed by the brand.


THE BITBURGER GUARANTEE

Quality and the Reinheitsgebot
To establish a consistent level of quality in brewing, Duke Wilhelm IV issued his German Beer Purity law on 23rd April 1516. It stated that only water, malted barley and hops were allowed to be used as ingredients for beer production. The German Beer Purity Laws, or Reinheitsgebot, continue to dictate how beer is produced in Germany to this day, making it the oldest surviving law in the world relating to food and drink. Bitburger has been brewing according to the German purity law with the greatest care, highest quality, and best raw ingredients for over 200 years.


The Connoisseur
In 1929, Bitburger’s iconic ‘Geniesser’ or ‘Connoisseur,’ developed by the graphic artist GH Heimig, entered the world of advertising as a symbol of Bitburger’s guarantee of the highest quality.


“Bitte ein Bit!”
A Bit, please

At the Anuga Food Fair in Cologne in October 1951, Bitburger Brewery presented its Bitburger Pils with a simple but clever slogan: “Bitte ein Bit!” (A Bit, please). The slogan in its longer form “Bitte noch ein Bit” (Another Bit, please) goes back to the 1930s and was trademarked in 1936. It was transformed into its more concise form and can be seen in advertisements as well as on beer glasses. The roots of the phrase are unclear, but it’s the clear handwriting of Dr. Theo Simon (brewery owner in its fifth generation) that is the slogan’s most eye-catching feature, an expression of the fine reputation enjoyed by the brand.




THE BITBURGER BEER BRANDS




Bitburger Premium Pils

Germany’s #1 draft beer brand

For two centuries, this straw-coloured pilsner has been brewed according to German Beer Purity laws. Crystal-clear, perfectly hopped, and boasting a light taste and a lasting foam head with extra-fine bubbles, it is pure pilsner enjoyment. It has a touch of malty sweetness, rounded off with a distinctive hoppiness that lingers on the palate. You will find notes of honey, ripe cereal grains, white bread, and aromatic mountain herbs in its crisp and fruity taste.







Bitburger Premium Pils, Unfiltered

Enjoy the bierkeller experience

Bitburger Unfiltered retains all those wonderful hop and malt characteristics and pours naturally cloudy, for an authentic bierkeller experience. It has a beautiful golden colour and a dense head of white foam, along with a clean, delicate, fruity bouquet of honey, ripe grains, white bread, and fragrant mountain herbs.





Bitburger 0.0% Drive

Naturally brewed and non-alcoholic

Sweet, roasty aromas mix with honey, ripe grain, and a subtle, botanical bitterness for that classic, dry pilsner taste. There’s a prickly liveliness on the palate, and the impression of intense freshness, from the lingering notes of Hallertau and Bitburger’s own Siegelhopfen hops. The finish is long, bittersweet and deliciously malty.







Köstritzer Schwarzbier

Refreshingly dark

Germany's most popular dark beer is black in colour and full of flavour, yet refreshingly light to drink. Centuries of tradition and skilled brewing come together with carefully selected ingredients. It’s intensely aromatic, with notes of sage, roasted chestnuts, dark honey, bitter chocolate and fresh farm-baked bread. The finish leaves delicate bitter notes and a malty sweetness on the palate.




Benediktiner Weissbier

The closest thing to heaven

Benediktiner’s premium beers are brewed following original Benedictine recipes using special brewing yeast from the village of Ettal. This refreshing, assertive weissbier has an opaque golden orange colour, and an exciting freshness. You’ll find flavours of hops, orange peel, alpine herbs, and clove. A slight, lemony tartness is balanced with sweet aromas of dark honey and ripe grains, and hints of spiciness on the finish.




Benediktiner Hell

A Bavarian-style lager

Taking the greatest care and having respect for everything and everyone is key to the way of life for Benedictine monks. These values also characterise the production and enjoyment of Benediktiner beers. This golden yellow lager has a pleasant malty sweetness balanced by a little dryness and pleasant aftertaste from the gentle notes of hops. Fruity notes of apples and hints aromatic mountain herbs intensify the flavour.



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